made in the U.S.A. by counter-culture entrepreneur types who really ride bikes every day!
ROX NePlusUltra Rim Tape
The NePlusUltra is an adhesive-backed rim tape constructed from Aramid fabric. The NePlusUltra is the ultimate wheel upgrade that boasts the strength of steel, and still comes in at an average weight of 6 grams per rim. It is the perfect complement to all high-end builds. If you have ever blown through a rim strip or have rims whose drill holes are rough, this is the tape to use. We began using this product on our personal bikes over three years ago, and those rim strips are still in place!