Our Story

Confessions of Endorphin Junkies...

ROX has been selling and making great stuff for bicyclists since 1987. Our products have emerged from our own experiences as cyclists. We log a few miles: around 5000+ per person, per year.You need to know that we practice what we preach and test our products in real life conditions! We are fortunate to live in a community which not only supports cycling, but actively encourages the activity. Tucson is home to friendly people, blue skies and thousands of miles of bike lanes and dedicated bike paths. When we located here in 1993, we liked it; we didn't know that the community's bike infrastructure would continue to grow as we did! So, thanks Tucson and surrounding regions!
All of the creations you will see with the ROX label are made in the U.S.A.. Always have been. Always will be. No sweatshops, no corporate crap. Just two enthusiastic cycling entrepreneurs! Someone once referred to us as "two idiots with a sewing machine"! Now days we have more than one machine. We are a prime example that business does not have to be big, or impersonal.
On each product page, you will discover our reasoning behind the design. What makes it unique and more importantly: what makes it better. For those who have supported our business over the years, we say thanks! And we welcome all of the newbies!
On with the journey...